Run your website with AI, from anywhere
When your site is done, we leave you a ready-made connection so your Claude or ChatGPT can change your copy, check your metrics and answer your inquiries. Everything stays in draft until you publish.
Table for 6 on Saturday night
Do you have gluten-free options?
I'd like to book for a birthday on the 14th
Do you host private events on Mondays?
Run your website with AI, without fear of breaking it
Roots is the panel we hand over with your site. You change copy and photos in one click, ask your Claude or ChatGPT for changes, and nothing goes live without first passing through a preview site. Use it in the app or in your browser.
Edit without code
Click a heading or a photo on your real site and change it right there. If you can use email, you can use Roots.
Ask your AI for changes
Write what you want in plain words and your Claude or ChatGPT does it, following your site's brand and rules.
You publish, whenever you want
Everything stays in draft. You review it on a preview site, confirm, and if something doesn't feel right, you roll back to the previous version.
Your Claude or ChatGPT connects to your site via MCP
MCP (Model Context Protocol) is the open standard that lets an AI use tools from other software. Roots has its own MCP server: your AI signs in with your account and works on your site under the same rules you do.
One connection
Content, sections, metrics, Google searches, forms, files and brand, all in the same tools.
Your AI, your account
You use your own Claude or ChatGPT subscription. We don't charge you for tokens on top.
Every action is logged
In Roots you see what the AI did, when, and with what result.
Your whole site, in one place
Click-to-edit
Drafts and versions
Publish and schedule
Preview site
Metrics
Forms
Brand
Files
Things you can ask your AI
Write what you want in plain words. Your AI uses the Roots tools, keeps everything in draft and waits for your confirmation to publish.
Read
Read
Draft
Read
Read
DraftChange your site in four steps
Edit or ask
Review it on the preview site
Publish with one button
See how you're doing
Roots connects with what you already use
Each site connects its own accounts: PostHog, Search Console, Claude, Codex and more, one set per client. Roots doesn't replace those tools: it brings them together and shows them in one place. Its own stack (Vercel, Neon, Payload and GitHub) is open and transferable.
You decide what your AI can do
Your AI works with the permissions you give it, never more than your own. Each team member signs in with their own account and role: owner or editor.
What you need to get started
We set everything up. You sign in during a 30-minute call and we make the first change together. You never share passwords with us, and you get a video to look back on.
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04Who we've shared the oven with
Frequently asked questions about running your site with AI
Roots is the panel for running your website. From there you see and change everything: copy, photos, pages, inquiries and metrics. You can also ask your AI for changes and publish with safeguards so nothing breaks.
Connect your Claude, ChatGPT or Codex to Roots via MCP and tell it what you want, for example: Add the winter promo to the home page. The AI does it in draft, following your site's brand and rules, and you publish whenever you want.
MCP (Model Context Protocol) is an open standard that lets an AI use tools from other software. Roots has its own MCP server: your AI reads and changes your site only with the tools Roots gives it.
No. If you can use email, you can use Roots. You edit with one click on the site or from Content, and the more technical work is handled by your AI or our team.
A paid Claude or ChatGPT subscription. Roots connects to your own account, so you pay nothing extra for the AI and no separate tokens.
No. Every change stays as a draft, you review it on a preview site, and publishing requires your confirmation with a code. If something doesn't feel right later, you roll back to the previous version.
No. Roots has no tools for deleting. It also doesn't touch your site's settings or code: you request that from support inside Roots.
Names, emails and phone numbers from inquiries arrive masked, unless you turn on that permission. You decide what it can read, edit or publish.
Yes. You can edit with one click on the site and from Content without ever using AI.
Yes. Claude, ChatGPT (with Codex) and Claude Code connect to Roots via MCP with your own account. At handoff we show you how to connect the one you use.
Your own company email, access to your domain's DNS, accepting the Roots and PostHog invitations, and your content and brand. We set everything up and, in a 30-minute call, we make the first change together.
Yes: visits, where they come from, which pages they view and how many are people, AI agents or bots. Also which Google searches are close to bringing you more visits.
Yes. Your site is custom-built and doesn't live on someone else's platform: the code, the content and the accounts are in your name. Roots is the system that makes it just as easy to run.
Roots is designed for custom Next.js sites. If your site is on Webflow, or you built it with Lovable, v0 or Bolt, tell us how it's built: we review it and see how to connect it to your AI, or we rebuild it with its own identity.
It depends on where your site stands and what you need. Tell us about your case and we'll send you a proposal with fixed scope and price.
Request it from Support inside Roots: a new page, a redesign or an integration. The request arrives with context and a screenshot, and you track it in My requests.
Still have questions? Tell us what site you have and we'll reply with an initial assessment.
Time to run your site with your AI
