WEB DESIGN
Web design that converts, not just impresses
Wireframes, UI and microinteractions with a clear rationale: every decision has a reason. We design for whoever browses the site and for the goals of whoever publishes it.
Alcance
What the web design service includes
Services
Low and mid-fidelity wireframes
Multi-page, multilingual, with a configurable CMS so your team manages content without depending on a developer for every change.
UI design in Figma
High-fidelity screens with design tokens, components and variants. The file is yours.
Responsive design
Desktop, tablet and mobile designed explicitly, not adapted in a rush.
Microinteractions and states
Hover, focus, active, loading, error. The site's behavior designed end to end.
Basic design system
Colors, typography, spacing and reusable components so the site scales with consistency.
Development-ready handoff
Specs, exported assets and annotations so development in Webflow or another platform is straightforward.
Conversion optimization (CRO)
We review visual hierarchy, CTAs, friction points and page structure so more visitors do what you want them to do.
Landing page design
Pages designed specifically to convert: persuasive structure, clear hierarchy and visual elements that guide the user toward action.
Need to design your new website?
Design and CRO
design impacts conversion
A well-designed site converts more, that's a fact. Here's how:
Visual hierarchy
The user's eye follows a path. If that path leads to the CTA, the conversion rate goes up. If not, the user gets lost before acting.
Less friction
Every extra field in a form, every unnecessary step in a flow or every unresolved doubt is a reason not to convert.
CTAs with intent
The text, color, position and size of a button change the click rate. We design CTAs with data, not intuition.
Visual trust
A site that looks professional builds trust before the user reads a single word. Design quality communicates service quality.
Mobile first
Over 60% of traffic is mobile. A design built mobile-first from the start converts better than one adapted in a rush.
instant loading
Every second of load time reduces the conversion rate. Design directly influences it: optimized assets, efficient animations, clean code.
Visual hierarchy
The user's eye follows a path. If that path leads to the CTA, the conversion rate goes up. If not, the user gets lost before acting.
Less friction
Every extra field in a form, every unnecessary step in a flow or every unresolved doubt is a reason not to convert.
CTAs with intent
The text, color, position and size of a button change the click rate. We design CTAs with data, not intuition.
Visual trust
A site that looks professional builds trust before the user reads a single word. Design quality communicates service quality.
Mobile first
Over 60% of traffic is mobile. A design built mobile-first from the start converts better than one adapted in a rush.
instant loading
Every second of load time reduces the conversion rate. Design directly influences it: optimized assets, efficient animations, clean code.
Our philosophy
We design with criteria, and with style
Every project starts from understanding the brand, the audience and the business goals — we don't apply the same recipe to everyone. Design is the consequence of that understanding, not the whim of whatever AI is trending. We work with references and a clear aesthetic direction.
+6 years designing
+20 happy clients
+65 sites cooked
Process
How we design your project
Cooking
Step 01
Exploration and references
We understand the brand, the audience and the site's goals. We define the aesthetic direction before designing.
Step 02
Wireframes to align content
Black-and-white mockups to validate hierarchy, flow and content. Faster to iterate than when color and typography are already in the mix.
Step 03
High-fidelity UI
Complete visual design with components, states and responsive. We iterate with feedback until the result reflects the brand and is optimized to convert.
Step 04
Handoff and delivery
Annotations, exported assets and development specs. The Figma file documented and ready to implement in Webflow or another platform.
Solutions
Who do we design converting sites for?
For Marketing Teams
A well-designed site your team can update without breaking anything. Landings for campaigns, new sections and content changes without depending on development at every step.
For Startups
Design that communicates the value proposition before the user reads a single word. Fast to launch, easy to iterate and consistent across every brand touchpoint.
For Agencies and Studios
We deliver the design in Figma ready to implement: documented components, configured tokens and clear specs so your development team doesn't have to guess anything.
Testimonios
Con quienes ya compartimos el horno
"Nuestro equipo de Marketing no podía cambiar textos ni imágenes en el sitio web hecho por desarrolladores, así que necesitábamos adaptarlo a Webflow. Trabajar con Muzza fue excelente: siempre profesionales y responsables. El resultado fue idéntico a nuestro sitio original, y Polenta estuvo siempre disponible para consultas. La comunicación fue ágil, y los tutoriales en video y audio fueron clave. ¡Recomendable al 101 %!"
Clara Taiana
Sr. Digital Marketing Designer @Strike
"Before hiring Polenta for the Webflow development, we needed to update our original design to improve the site's performance and reflect recent changes in the company. Working with them was a very positive experience: communication was very smooth and delivery deadlines were met impeccably."
Florencia Velazquez
Head of Content @Psi Mammoliti
"For our branding agency, working with Polenta on Webflow was a perfect fit. They helped us overcome several development challenges with excellent quality, clear communication and well-managed timelines. Their proactivity and experience gave us a lot of peace of mind throughout the process. Highly recommended!"
Josué Gimenez Corte
Co-Founder @DOHA
"Polenta ensured consistent, high-quality Webflow implementations, reducing QA time and streamlining the workflow. With agile communication and impeccable deliveries, working with them is highly recommended."
Joaquin Berardi
COO @Programon
"I built my online psychology platform with Polenta and the experience was excellent. He answered all my questions, proposed solutions and delivered exactly what I imagined. I highly recommend his expertise for creating modern, intuitive and user-centered platforms."
Josefina Calvi
Psychologist | Founder of The Safe Spot
frequently asked questions
Do you design and also develop?
Yes. We can handle just the design and deliver the Figma for your team to implement, or do both design and development in Webflow ourselves. We define it based on your situation.
What tool do you design in?
In Figma. It's the standard tool for UI design and it makes handoff to development easier. The final file is yours and you can edit it whenever you need.
Does the design include conversion optimization?
Yes. CRO isn't a separate service: it's a layer of judgment we apply to every design decision. Visual hierarchy, friction, CTAs and page structure all designed to convert.
How many rounds of revisions are included?
Generally two rounds per stage: one after wireframes and one after the UI design. If the project needs more iterations, we agree on it before starting.
How long does a web design project take?
It depends on scope. A landing page with wireframes and UI can be ready in 1 to 2 weeks. A full multi-page site takes between 3 and 5 weeks depending on complexity.
Do you work with the brand identity we already have?
Yes, that's the most common case. We apply your existing brand system to the site design. If the identity needs updating, we can also handle that as a separate project.
Tell us about your project and we'll get back to you in under 24 hours with a first assessment of scope and timeline.
It's time to put the pizza in the oven
