Measurement and conversions
Conversion tracking so you know what works
A clear measurement setup on every site: where people come from, what they do and how many get in touch. No dashboards nobody looks at.
Google Analytics
PostHog
Tag Manager
Search Console
Scope
What conversion tracking includes
Services
Search Console
Verified, with the sitemap submitted, so you can see which searches you show up for and which pages have issues.
GA4 or PostHog
We install the tool that best fits your team, with the right privacy settings.
Three key conversions
Form submissions, clicks to WhatsApp or email, and the action that matters most to your business. Tracked end to end.
Consent banner
A cookie notice with real choices and Consent Mode, to measure while respecting what each visitor chooses.
Testing before launch
We verify every event on staging. A number you can't trust is useless.
Reading guide
A simple page explaining where to look, what each number means and what to check every month.
Do you know how many inquiries your site brings in?
The difference
With and without measurement
With measurement
Without measurement
Where inquiries come from
You know which channel each one comes from
You ask "how did you hear about us?" and hope
Ad spend
You keep what converts and cut what doesn't
You spend without knowing what works
Site improvements
You prioritize based on where people drop off
You change what's visible, not what matters
Decisions
Based on real site data
Based on gut feeling or the last comment you heard
Process
How we set up measurement on your site
Cooking
Step 01
What to count
With your team we define which actions matter and what they are called. Few and clear.
Step 02
Implement and test
We install everything, set up consent and test every event before publishing.
Step 03
Hand off and explain
We show you where to see the data and leave you the reading guide.
muzza x PSI Mammoliti
A SITE THE TEAM CAN RUN ON ITS OWN
We rebuilt their Webflow site from the ground up: 70% less resource usage, better performance and a CMS the marketing team runs without depending on anyone technical.
Rebuilt site
Focused team
Performance
Improved CMS
70% lower costs
Solutions
Who do we set up measurement for?
For Marketing Teams
You know which channel each inquiry comes from and which campaigns convert. Decisions based on data, not gut feeling.
For Startups
Measurement from day one, so every site change is based on what people actually do, not on assumptions.
For Agencies and Studios
We hand off your clients' sites with a tested measurement setup: Search Console, analytics, conversions and consent.
Testimonials
Who we've shared the oven with
I built my online psychology platform with Muzza, and the experience was excellent. They answered all my questions, proposed solutions, and delivered exactly what I had envisioned. I highly recommend their expertise for creating modern, intuitive, and user-centered platforms.
Josefina Calvi
Psychologist | Founder of The Safe Spot
Muzza ensured consistent, high-quality Webflow implementations, reducing QA time and streamlining our workflow. With agile communication and flawless delivery, working with them is highly recommended.
Joaquin Berardi
COO @Programon
For our branding agency, working with Muzza on Webflow was a perfect fit. They helped us overcome several development challenges with excellent quality, clear communication, and well-managed timelines. Their proactivity and expertise gave us great peace of mind throughout the entire process. Highly recommended!
Josué Gimenez Corte
Co-Founder @DOHA
Before hiring Muzza for our Webflow development, we needed to update our original design to improve site performance and reflect recent changes in the company. Working with them was a very positive experience: communication was smooth and every deadline was met perfectly.
Florencia Velazquez
Head of Content @Psi Mammoliti
Our Marketing team couldn't edit text or images on the website built by developers, so we needed to migrate it to Webflow. Working with Muzza was excellent: they were always professional and reliable. The result was identical to our original site, and Muzza was always available for questions. Communication was seamless, and the video and audio tutorials were key. Highly recommended!
Clara Taiana
Sr. Digital Marketing Designer @Strike
"Our marketing team couldn't change copy or images on the website built by developers, so we needed to move it to Webflow. Working with Muzza was excellent: always professional and reliable. The result was identical to our original site, and Muzza was always available for questions. Communication was quick, and the video and audio tutorials were key. 101% recommended!"
Clara Taiana
Sr. Digital Marketing Designer @Strike
“I built my online psychology platform with Muzza and the experience was excellent. Every question was answered, solutions were proposed and I got exactly what I imagined. I highly recommend their expertise for building modern, intuitive, user-centered platforms.”
Josefina Calvi
Psychologist | Founder of The Safe Spot
"Before hiring Muzza for Webflow development, we needed to update our original design to improve site performance and reflect recent changes in the company. Working with them was a very positive experience: communication was smooth and deadlines were met flawlessly."
Florencia Velazquez
Co-Founder @DOHA
“For our branding agency, working with Muzza on Webflow was a perfect fit. They helped us overcome several development challenges with excellent quality, clear communication and well-managed timelines. Their proactivity and experience gave us real peace of mind throughout the process. Highly recommended!”
Josué Gimenez Corte
COO @Programon
“Muzza delivered consistent, high-quality Webflow implementations, cutting QA time and streamlining the workflow. With quick communication and flawless delivery, working with them is highly recommended.”
Joaquin Berardi
Psychologist | Founder of The Safe Spot
frequently asked questions
Do you build dashboards or monthly reports?
They are not part of the setup. If you need them, we quote them separately.
I already have GA4 installed. Is this still useful?
Yes. We review what is there, fix what is missing and add the conversions. No need to start from scratch.
Do I need a cookie banner?
If you measure with tools that use cookies and you get visits from countries with privacy laws, yes. We set it up so measurement respects each person's choice.
GA4 or PostHog?
GA4 is free and integrates with Google Ads. PostHog adds session recordings and heatmaps, with a free plan for small sites. We recommend one based on how your team works.
What does the measurement setup include?
Search Console, GA4 or PostHog, three key conversions, a consent banner and a reading guide. Everything is tested before going live.
Tell us about your project and we will reply within 24 hours with a first take on scope and timeline.
It's time to put the pizza in the oven
