Muzza for Agencies
Tradition in motion
Together with Programon, we designed and built the website for Soledad Pastorutti's 30th anniversary tour: an experience with space, contrast and narrative that travels the country town by town without falling into folk clichés.
Challenge
We had two weeks to design and launch the official website for the tour celebrating Soledad Pastorutti's 30-year career.
The identity and typography were already defined by Sole's team, and there was little structure to start from. The challenge was to create a modern experience for a nationwide tour, without falling into folk clichés or a generic landing page.
Process
Programon managed the project and handled content loading and ongoing maintenance. We designed and built the site.
- Design. In one week we defined an editorial direction with space and typographic contrast, based on Sole's identity with minimal adjustments.
- Built in Framer. We chose it to meet the deadline without losing quality: the site was ready in a few days.
- After launch. The site kept growing with the tour: the map and other sections were added.
Solution
We built a clear, editorial platform. Each town has its own page, managed from the CMS, so the site grows with every new date.
We relied on space, typographic contrast and visual rhythm to tell the story of each place. Over time, the site added the tour map, a fan section, Casa Sole and trivia by city, as well as links to the music and tickets.
Credits
Project management, content loading and maintenance: Programon. Design and Framer build: Muzza. Identity and typography: Soledad Pastorutti's team.
It's time to put the pizza in the oven
