From a landing page to a website that books demos

FEX builds AI agents that automate administrative tasks, starting with entering purchase receipts into accounting systems. It already had clients in Argentina and wanted to grow across Latin America.

Its previous site was a single landing page that worked poorly and didn't match the product: it didn't explain each agent, spoke the same way to a company and an accounting firm, and didn't help it show up in search.

The challenge was to build a clear, professional presence that conveyed technical trust without falling into tech aesthetic clichés.

• Discovery. In November 2025 we wrote the brief, analyzed the competition and gathered references from other AI and automation companies.
• Architecture for SEO. We defined a sitemap with a page per agent and per industry, to answer different searches instead of putting everything on one page.
• Wireframes and look and feel. We did three rounds of wireframes and two of look and feel. We refined the existing identity without rebuilding it.
• Development and migration. In January 2026 we built the site in Webflow and migrated the content from the previous site.

The new site has a home page, a page per agent (purchase reading and entry, data analysis), one per industry (companies and accounting teams), partners, blog and demo. Each page targets a search and ends in the same place: booking a demo.

Lottie animations, made from scratch, show how the agents work. The look is clean, with plenty of space and blue tones, to convey order and trust in a B2B setting.

The FAQs live in the CMS with topic filters, like the blog, so the team can publish and expand the site without touching the design.

Design, Webflow development, animations and migration: Muzza. Direct client.