What does a brand system include?

Logo and variations, color palette, typography, supporting elements, basic applications (business cards, social media, presentations), and a brand guidelines document detailing how to use everything correctly. This is what you need to ensure every piece of communication remains consistent.

Will you provide all the formats?

Yes. You will receive SVG, PNG with a transparent background, vector PDF, EPS, and source files in Illustrator or Figma, depending on the project. These formats are suitable for web, social media, and print. There are no extra fees for different file formats.

Can you apply the branding to the website later?

Yes, and it is highly recommended. If we handle the branding, the handoff to the Webflow site is seamless: color and typography tokens are already defined, allowing us to integrate them into the site's design system without any friction.

Do you offer brand redesigns, or only new brand identity creation?

Both. If you already have a brand but it feels outdated or no longer represents who you are, we’ll refresh it—keeping what works and updating what doesn’t. If you’re starting from scratch, we’ll build your entire system from the ground up.

Do you work with startups that need an identity before launching?

Yes. This is one of the most common starting points: the product is ready, but the brand isn't quite there yet. We define your identity with a focus on what you need to get off the ground: logo, colors, typography, and the essential assets for a successful launch.

Visual identity and logo design

Q: How long does the process take?

Between 3 and 5 weeks, depending on the project's complexity. We begin with a brand discovery session, move on to the proposals, and refine them through up to 2 rounds of revisions before finalizing the complete system.

Scope

What identity design includes

Services

Logo and variations

Primary and secondary versions, symbol, and versions for light and dark backgrounds. Tested at small sizes like the favicon or a social media avatar.

Color palette

Primary, secondary and neutral colors with usage rules and checked contrast so text reads well on screen.

Type system

Typefaces, hierarchy and sizes for web and documents, also chosen for licensing and loading speed.

Graphic elements

Icons, patterns or illustrations that complete the system. What makes a brand look finished instead of pieced together.

Brand guidelines

A clear document, in PDF or Figma, on what to use, when and how. So anyone on the team can make a piece without guessing.

Digital applications

Social media, email signature, presentation, favicon and share image. Ready to use from day one.

Does your brand need a website that lives up to it?

Let's talk

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Process

How we build your visual identity

Cooking

Step 01

Brand exploration

We get to know the company, its audience and its competitors, and define the visual territory before drawing anything.

Step 02

Two directions and refinement

We present two different directions. You pick one and we refine it together, with up to two rounds of revisions.

Step 03

System and delivery

We complete the system, document the usage rules and deliver every file ready for web, social media and print.

See our work

Identities we designed

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Unbuild

Premios Ídolo

FT.

programon.co

Solutions

Who do we design identities for?

For Marketing Teams

A documented brand system so every campaign, landing page or post comes out consistent without needing a designer for each piece.

For Startups

An identity that earns the trust of customers and investors from day one and grows with the product without being redone at every stage.

For Agencies and Studios

We add identity design to your projects with your process and your brand, and deliver files and guidelines ready to present to your client.

Testimonials

Who we've shared the oven with

"Our marketing team couldn't change copy or images on the website built by developers, so we needed to move it to Webflow. Working with Muzza was excellent: always professional and reliable. The result was identical to our original site, and Muzza was always available for questions. Communication was quick, and the video and audio tutorials were key. 101% recommended!"

Clara Taiana

Sr. Digital Marketing Designer @Strike

“I built my online psychology platform with Muzza and the experience was excellent. Every question was answered, solutions were proposed and I got exactly what I imagined. I highly recommend their expertise for building modern, intuitive, user-centered platforms.”

Josefina Calvi

Psychologist | Founder of The Safe Spot

"Before hiring Muzza for Webflow development, we needed to update our original design to improve site performance and reflect recent changes in the company. Working with them was a very positive experience: communication was smooth and deadlines were met flawlessly."

Florencia Velazquez

Co-Founder @DOHA

“For our branding agency, working with Muzza on Webflow was a perfect fit. They helped us overcome several development challenges with excellent quality, clear communication and well-managed timelines. Their proactivity and experience gave us real peace of mind throughout the process. Highly recommended!”

Josué Gimenez Corte

COO @Programon

“Muzza delivered consistent, high-quality Webflow implementations, cutting QA time and streamlining the workflow. With quick communication and flawless delivery, working with them is highly recommended.”

Joaquin Berardi

Psychologist | Founder of The Safe Spot

frequently asked questions

Is it better to do the identity and the website together?

That is what we recommend. If we design both, the brand is born ready for the web and the site is consistent from day one.

Can you refresh an existing brand?

Yes. We can create a new identity or an evolution that keeps what your audience already recognizes. We decide during exploration.

Which files do you deliver?

SVG, PNG with a transparent background, vector PDF and the source files in Figma or Illustrator. Formats for web, social media and print, at no extra cost per format.

How long does the process take?

Between 3 and 5 weeks, depending on complexity. We start with exploration, present two directions and refine them in up to two rounds before closing the system.

What does an identity system include?

Logo and variations, color palette, typefaces, graphic elements, digital applications and a brand manual that explains how to use everything. It is what you need for every piece to stay consistent.

Does your product deserve a design that lives up to it?