Web design for e-commerce and retail
Online store and catalog design: a clear checkout for end customers, separate journeys for wholesale, catering or franchises, and product pages that sell.

What a store runs into with its website



All customers mixed together
Product pages that don't sell
A template like all the others
From the first hello to a live site
You come in, we talk, we gather what you already have and get going. No three vendors, no endless emails. If you already tried Lovable, v0 or Bolt, we can start from there too.
What we build for your store
Modules we've already built for stores and catalogs. Each one is custom-designed.
Store for end customers
Journeys by customer type
What changes with a site built for your industry
Each customer, their own path
Retail, wholesale and franchises kept separate, without confusing anyone.
A brand that stands out
Design with its own identity, not just another template.
Google and AI understand you
Product pages with structured data so your products show up.
You run it from your AI
With Roots, your team edits copy or adds products from Claude or ChatGPT. Everything stays as a draft until you publish.
Who we've shared the oven with

frequently asked questions
Home page, catalog, product pages, cart, journeys by customer type and brand pages, designed mobile first.
Yes. Together with Programon we designed the site for Nucha, a Buenos Aires pastry shop: we separated the store for end customers from catering and franchises. Programon handled the development in WordPress with WooCommerce.
It depends on the case: Webflow, Shopify or WooCommerce. We decide with you based on your catalog, your payments and who will run it.
Yes. We build separate journeys for each customer type, with their own pricing and forms.
Yes. We set up the catalog in a CMS with clear fields and tutorials for your team.
It depends on the pages, content and modules you need. Payments, shipping and integrations are quoted based on scope. After a first call we send you a fixed quote.
Shall we build your store?

