Muzza for Agencies
A website that makes you hungry
Together with Programon, we designed the new website for Nucha Bakery, an artisan bakery in Buenos Aires with more than 30 years of history. We separated online shopping from catering and franchises, and designed a store where everything looks as good as it tastes.
Challenge
Nucha is an artisan bakery that has been baking by hand every morning at its plant in Paternal since 1990. It sells in its stores, online, through catering and through franchises.
The website had to better show what Nucha does well and organize very different audiences: people who want to order something delicious today, companies planning catering and people looking to open their own franchise.
Process
Programon managed the project and built the site on WordPress and WooCommerce. We handled the full design, based on Nucha's identity.
- Structure. We separated the consumer store from catering and franchises, each with its own journey.
- Store. We designed every store page and, together with Programon, worked out how to build the alfajores box.
- Catering. We defined the visual styles for the catering system, which Programon developed.
- Handoff. We delivered the design ready for development, page by page.
Solution
The home page presents Nucha with the strength of its story, more than 30 years of baking, and leads straight to ordering online or finding a store. Product photography takes center stage across the site.
The store lets people shop by category and build their own alfajores box. Catering and franchises have their own pages, with messages written for companies and for people who want to start a food business.
Credits
Project management and development on WordPress and WooCommerce, including the catering system: Programon. Website and store design: Muzza. Brand identity: Nucha.
It's time to put the pizza in the oven
