What is AEO and how does it differ from SEO?

SEO optimizes your content to appear in Google search results. AEO (Answer Engine Optimization) optimizes it to appear in AI-generated responses from platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. These are distinct channels with different underlying logic, and today, both are essential.

How long does it take to start appearing in AI search results?

There is no guaranteed timeline, and anyone who tells you otherwise is lying. What we can say is that technical and content updates can be implemented within 1 to 2 weeks, and AI engines update their indexes continuously. Initial results are typically seen within 4 to 8 weeks.

Which platforms support this configuration?

We primarily work with Webflow, which allows us to implement everything directly. We can also work with other platforms like Framer, WordPress, or custom sites; the technical approach varies, but the result remains the same.

AEO Setup: Show Up in AI Answers

Q: Does it work for any type of business?

Yes, but the impact varies. AEO is particularly effective for service-based businesses, agencies, consultancies, and any company where the client seeks information before reaching out. If your customers ask ChatGPT before they Google, AEO should be a priority.

Q: Do I need to change all the content on my site?

No. We audit existing content and prioritize which pages to optimize based on their potential to be cited. In most cases, the changes are structural—how the information is organized, rather than what it says.

Q: Is it compatible with the SEO work we've already done?

Yes, AEO complements traditional SEO. A site well-optimized for Google already has a solid foundation for AEO. The difference lies in the schema layer, the structure of direct answers, and the specific configuration for AI crawlers.

Alcance

What AEO setup includes

Services

Schema markup (JSON-LD)

We implement the right schemas so AI engines understand who you are, what you do and why you're relevant: Organization, Service, FAQ, BreadcrumbList and more.

Content optimization for AI

We restructure existing content to make it citable: direct answers, well-delimited snippets and the language LLMs prioritize when generating a response.

robots.txt for AI crawlers

We configure the file to allow and manage the crawlers from ChatGPT, Perplexity, Anthropic and Google. Letting AI engines read your site is the first step to appearing in their answers.

Audit of pages with AEO potential

We review which pages of your site have the best chance of being cited and prioritize optimizations by impact. We don't touch everything: we focus the work where it pays off most.

Markdown for Agents

We generate versions of the content optimized for LLMs: structured, without visual noise, easy for language models to process. A content layer humans don't see but AIs do read.

Monitoring of citations and mentions

We set up a basic system to track when and how your brand or site appears in answers from ChatGPT, Perplexity and Google AI Overviews. To know whether the work is paying off.

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Process

How we set up your site for AEO

Cooking

Step 01

Audit of the current state

We review how your site is set up today: what schema it has, how the key pages are structured and how readable the content is for AI engines.

Step 02

Technical setup

We implement the schema markup, update the robots.txt, set up the Markdown for Agents versions and adjust the necessary metadata. All in Webflow or the platform you use.

Step 03

Content optimization and delivery

We restructure the prioritized pages to maximize the chance of being cited. We deliver a report of the changes made and recommendations for the new content you generate afterward.

Testimonios

Con quienes ya compartimos el horno

"Nuestro equipo de Marketing no podía cambiar textos ni imágenes en el sitio web hecho por desarrolladores, así que necesitábamos adaptarlo a Webflow. Trabajar con Muzza fue excelente: siempre profesionales y responsables. El resultado fue idéntico a nuestro sitio original, y Polenta estuvo siempre disponible para consultas. La comunicación fue ágil, y los tutoriales en video y audio fueron clave. ¡Recomendable al 101 %!"

Clara Taiana

Sr. Digital Marketing Designer @Strike

"Before hiring Polenta for the Webflow development, we needed to update our original design to improve the site's performance and reflect recent changes in the company. Working with them was a very positive experience: communication was very smooth and delivery deadlines were met impeccably."

Florencia Velazquez

Head of Content @Psi Mammoliti

"For our branding agency, working with Polenta on Webflow was a perfect fit. They helped us overcome several development challenges with excellent quality, clear communication and well-managed timelines. Their proactivity and experience gave us a lot of peace of mind throughout the process. Highly recommended!"

Josué Gimenez Corte

Co-Founder @DOHA

"Polenta ensured consistent, high-quality Webflow implementations, reducing QA time and streamlining the workflow. With agile communication and impeccable deliveries, working with them is highly recommended."

Joaquin Berardi

COO @Programon

"I built my online psychology platform with Polenta and the experience was excellent. He answered all my questions, proposed solutions and delivered exactly what I imagined. I highly recommend his expertise for creating modern, intuitive and user-centered platforms."

Josefina Calvi

Psychologist | Founder of The Safe Spot

preguntas frecuentes

What is AEO and how is it different from SEO?

SEO optimizes for appearing in Google's search results. AEO (Answer Engine Optimization) optimizes for appearing in AI-generated answers: ChatGPT, Perplexity, Google AI Overviews, Bing Copilot. They're distinct channels with distinct logics, and today both matter.

How long until I start appearing in AI answers?

There's no guaranteed timeframe, and anyone who tells you otherwise is lying. What we can say is that the technical and content changes can be implemented in 1 to 2 weeks, and AI engines update their indexes continuously. The first results are usually seen in 4 to 8 weeks.

Does it work for any type of business?

Yes, but the impact varies. AEO is especially effective for service businesses, agencies, consultancies and any company where the client looks for information before getting in touch. If your client asks ChatGPT before googling, AEO is a priority.

Do I need to change all the content on my site?

No. We audit the existing content and prioritize which pages to optimize based on their potential to be cited. In most cases, the changes are structural: how the information is organized, not what it says.

Is it compatible with the SEO we've already done?

Yes, AEO complements traditional SEO. A site well optimized for Google has a solid foundation for AEO. The difference lies in the schema layer, the structure of direct answers and the specific configuration for AI crawlers.

Which platforms support the setup?

We work primarily with Webflow, where we can implement everything directly. For other platforms like Framer, WordPress or custom sites, we can do it too: the technical approach varies but the result is the same.

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Conversemos

Questions to ChatGPT, where the answer is your company