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Measurement and data

Stop making decisions blindly

We set up your site's measurement so you know what works, what doesn't and where the traffic that matters comes from. No made-up data, no dashboards nobody reads.

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What your site's measurement and data includes

Services

GA4 setup

Correct implementation of Google Analytics 4: events, conversions, funnels and custom dimensions based on your business.

Google Tag Manager

GTM container setup to manage all tags from one place without touching the site's code. Includes cookie banner and consent setup.

Conversion tracking

We define what a conversion means for your business and measure each one: forms, clicks, calls, subscriptions. If you don't measure it, you can't optimize it.

Integration with marketing tools

Meta Pixel, LinkedIn Insight Tag, Google Ads, HubSpot. All connected, verified and firing correctly.

Reporting dashboard in Looker Studio

A panel with the metrics that matter to your team. No irrelevant data, no manual setup every time you need a number.

Audit of existing measurement

If you already have analytics set up, we review what's right, what's broken and which conversions you're not capturing. In most cases there are more problems than expected.
It's time to start making conscious decisions
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Makes the difference

With analytics vs without analytics

With analytics
Without analytics
Where your customers come from
You know exactly which channel each lead comes from
You guess or ask "how did you find us?"
Advertising spend
You optimize what converts, cut what doesn't
You spend without knowing what works
Site improvements
You prioritize the changes with the most impact on conversion
You change what's visible, not what matters
Problem pages
You identify where users drop off before converting
You don't know there's a problem until someone complains
Internal reports
Real-time dashboard for the team
You export spreadsheets manually every time
Business decisions
Backed by real site data
Based on intuition or the last comment you heard
Process

How we set up measurement on your website

Cooking
Step 01

Audit and goal definition

We review the current state of measurement and define which events and conversions are relevant to your business. If none exist, we start from scratch with a clear rationale.
Step 02

Technical implementation

We set up GA4, GTM, Consent Mode and all necessary integrations. We verify that each event fires correctly in staging before publishing to production.
Step 03

Dashboard and delivery

We build the Looker Studio panel with the metrics that matter and show you how to read it. Your team leaves with the data, the criteria and the access to use it autonomously.
muzza x PSI Mammoliti

A SITE THE TEAM CAN RUN ON ITS OWN

We rebuilt their Webflow from the ground up: 70% less resource usage, improved performance and a CMS the marketing team runs without depending on anyone technical.
Let's talk about your projectRead full case
Site rebuilt
Focused team
Performance
Improved CMS
70% costs optimized
Solutions

Who do we implement measurement for?

For Marketing Teams

You know exactly which channel each lead comes from, which campaigns convert and where traffic is lost. Marketing decisions backed by real data, not intuition.
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For Startups

Measurement set up from day one so every product or site iteration is based on real user behavior, not assumptions.
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For Agencies and Studios

We implement analytics on your clients' sites with the right standard. GA4, GTM and conversions set up correctly from the start, without you having to explain the problem to another provider.
Read more
Testimonios

Con quienes ya compartimos el horno

Strike
"Nuestro equipo de Marketing no podía cambiar textos ni imágenes en el sitio web hecho por desarrolladores, así que necesitábamos adaptarlo a Webflow. Trabajar con Muzza fue excelente: siempre profesionales y responsables. El resultado fue idéntico a nuestro sitio original, y Polenta estuvo siempre disponible para consultas. La comunicación fue ágil, y los tutoriales en video y audio fueron clave. ¡Recomendable al 101 %!"
Clara Taiana
Sr. Digital Marketing Designer @Strike
Psi Mammoliti
"Before hiring Polenta for the Webflow development, we needed to update our original design to improve the site's performance and reflect recent changes in the company. Working with them was a very positive experience: communication was very smooth and delivery deadlines were met impeccably."
Florencia Velazquez
Head of Content @Psi Mammoliti
Doha Studio
"For our branding agency, working with Polenta on Webflow was a perfect fit. They helped us overcome several development challenges with excellent quality, clear communication and well-managed timelines. Their proactivity and experience gave us a lot of peace of mind throughout the process. Highly recommended!"
Josué Gimenez Corte
Co-Founder @DOHA
Programon
"Polenta ensured consistent, high-quality Webflow implementations, reducing QA time and streamlining the workflow. With agile communication and impeccable deliveries, working with them is highly recommended."
Joaquin Berardi
COO @Programon
The Safe spot
"I built my online psychology platform with Polenta and the experience was excellent. He answered all my questions, proposed solutions and delivered exactly what I imagined. I highly recommend his expertise for creating modern, intuitive and user-centered platforms."
Josefina Calvi
Psychologist | Founder of The Safe Spot
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frequently asked questions

What is GA4 and why did it replace Universal Analytics?

Google Analytics 4 (GA4) is the current version of Google Analytics. In July 2023 Google stopped processing data in Universal Analytics and moved everything to GA4. If you still have the old code installed, you're not measuring anything useful. GA4 has an event-based data model, more flexible and more powerful for measuring conversions on modern sites.

What is Google Tag Manager and do I need to use it?

Google Tag Manager is a system that lets you install and manage tracking tools on your site without touching the code each time. Instead of asking the developer to add the Meta pixel or the Google Ads tag, you do it from the GTM dashboard. For any site with more than one marketing tool, GTM is practically mandatory.

What are cookies and why do I need a banner?

Cookies are files the site stores in the user's browser to track their behavior. To do it legally, the user has to explicitly accept. The cookie banner manages that consent. Without it, you're collecting data without permission, which violates regulations in many countries. We configure GTM with Consent Mode v2 so everything works correctly.

I already have GA4 set up, is it still useful for me?

In most cases, a basic GA4 setup only records page views. Conversions, important events and integrations with marketing tools are generally not configured. We run an audit to see exactly what's being measured well and what's missing.

Do you work only with Webflow or with any platform?

The GA4, GTM and marketing integrations setup applies to any platform. We work primarily with Webflow, where we can guarantee the site is built so tracking works correctly from the ground up.

What reporting tools do you use?

Mainly Looker Studio (formerly Google Data Studio) for dashboards. It's free, connects directly with GA4 and your team can view it without needing access to the analytics account. The dashboard stays your property.

How long does the setup take?

A standard GA4 + GTM + conversions + dashboard setup takes between 5 and 7 business days. If there are multiple integrations, Consent Mode and a prior audit, it can extend an extra week. We define it in the first meeting with a clear timeline.

Do you handle interpreting the data afterward?

The technical setup and the dashboard are the main deliverable. For recurring analysis and data strategy, we work alongside Picante, a studio specialized in analytics. We can connect you with them if you need it.

What is Picante and how do you work together?

Picante is a studio specialized in digital analytics that we collaborate with on projects requiring advanced measurement implementation. Muzza makes sure the Webflow site is built correctly for tracking. Picante configures GA4, GTM and the integrations. The result is a clean implementation without you having to coordinate two separate teams.

Tell us about your project and we'll get back to you in under 24 hours with a first assessment of scope and timeline.

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