What happens if the site already has some SEO configured?

Better. We’ll start with an audit to understand what’s working, what isn’t, and what’s missing. We won’t touch what’s already effective; we’ll simply build on it and fix what needs improvement.

Should I sign up for this before or after the launch?

Ideally beforehand, so you can launch with everything configured from day one. But it also makes sense for existing sites that have never had a formal technical audit. In both cases, the impact is real.

Do you handle content creation for the site?

No. Our focus is on technical configuration: structure, performance, schema, and everything Google needs to properly crawl and index your site. Content creation, page writing, and copywriting are separate services and are not included in this offering.

Technical SEO in Webflow

Q: What is technical SEO and why does it matter?

Technical SEO is the foundation that makes everything else possible: it ensures Google can crawl and index your site correctly, that it loads quickly, and that your page structure makes sense. Without a solid technical foundation, even the best content in the world won't rank.

Q: How long does the setup take?

The initial audit takes 2 to 3 business days. Full implementation takes between 5 and 10 days, depending on the number of pages and the complexity of the site. We will provide you with a clear timeline before we begin.

Q: Does this include content SEO or keyword research?

No. This page covers only the technical configuration of the site in Webflow. Content SEO, keyword research, and copy optimization are separate tasks that we can quote for you separately if needed.

Q: Does my site have to be on Webflow?

Yes, we specialize in Webflow. It is the platform we know inside and out, and where we can guarantee results. For sites on other platforms, we can perform the audit, but implementation remains the responsibility of your technical team.

Alcance

What SEO optimization includes

Services

Auditoría técnica inicial

Revisamos el estado actual del sitio en Webflow: errores de rastreo, páginas duplicadas, metadatos faltantes, estructura de URLs y configuración general. Sin diagnóstico, no hay punto de partida claro.

Metadata optimization

We set up titles, descriptions, Open Graph tags and canonical metadata on every page. What Google and social networks read before showing your site.

Schema markup (JSON-LD)

We implement the right structured schemas so Google understands what each page is: Organization, Service, FAQ, BreadcrumbList. More context for the search engine, better results for you.

Performance and Core Web Vitals

We optimize load times, set up lazy loading, compress assets and tune what's needed so the site passes the Core Web Vitals. A slow site loses positions before it even competes.

XML sitemap and robots.txt

We configure and verify the sitemap in Webflow, adjust the robots.txt so the right crawlers access the right pages and block what shouldn't be indexed.

Redirects and URL structure

We set up the necessary 301s, review the URL hierarchy and make sure no page is left orphaned or generates unresolved 404 errors.

A technically solid site ranks better,

Let's talk

Ver todos los servicios

Process

How we optimize your site's SEO

Cooking

Step 01

Initial technical audit

We review the entire site: technical errors, current setup, performance and structure. We document everything before touching anything.

Step 02

Technical implementation

We fix the errors found, set up schema markup, metadata, sitemap and robots.txt. We optimize assets and tune everything that directly affects performance.

Step 03

Verification and delivery

We verify the changes are working: Search Console, PageSpeed Insights, Core Web Vitals. We deliver a report of everything implemented and recommendations to keep the site in good shape.

Testimonios

Con quienes ya compartimos el horno

"Nuestro equipo de Marketing no podía cambiar textos ni imágenes en el sitio web hecho por desarrolladores, así que necesitábamos adaptarlo a Webflow. Trabajar con Muzza fue excelente: siempre profesionales y responsables. El resultado fue idéntico a nuestro sitio original, y Polenta estuvo siempre disponible para consultas. La comunicación fue ágil, y los tutoriales en video y audio fueron clave. ¡Recomendable al 101 %!"

Clara Taiana

Sr. Digital Marketing Designer @Strike

"Before hiring Polenta for the Webflow development, we needed to update our original design to improve the site's performance and reflect recent changes in the company. Working with them was a very positive experience: communication was very smooth and delivery deadlines were met impeccably."

Florencia Velazquez

Head of Content @Psi Mammoliti

"For our branding agency, working with Polenta on Webflow was a perfect fit. They helped us overcome several development challenges with excellent quality, clear communication and well-managed timelines. Their proactivity and experience gave us a lot of peace of mind throughout the process. Highly recommended!"

Josué Gimenez Corte

Co-Founder @DOHA

"Polenta ensured consistent, high-quality Webflow implementations, reducing QA time and streamlining the workflow. With agile communication and impeccable deliveries, working with them is highly recommended."

Joaquin Berardi

COO @Programon

"I built my online psychology platform with Polenta and the experience was excellent. He answered all my questions, proposed solutions and delivered exactly what I imagined. I highly recommend his expertise for creating modern, intuitive and user-centered platforms."

Josefina Calvi

Psychologist | Founder of The Safe Spot

preguntas frecuentes

What is technical SEO and why does it matter?

Technical SEO is the foundation that lets everything else work: that Google can crawl and index the site correctly, that it loads fast and that the page structure makes sense. Without a solid technical base, the best content in the world won't rank.

How long does the setup take?

The initial audit takes 2 to 3 business days. The full implementation, between 5 and 10 days depending on the number of pages and the complexity of the site. Before starting we give you a clear timeline.

Does this include content SEO or keywords?

No. This page covers exclusively the technical setup of the site in Webflow. Content SEO, keyword research and copy optimization are separate work that we can quote separately if you need it.

Does my site have to be on Webflow?

Yes, we specialize in Webflow. It's the platform we know inside out and where we can guarantee results. For sites on other platforms, we can do the audit but the implementation is up to your technical team.

What if the site already has some SEO configured?

Even better. We start with the audit to understand what's right, what's wrong and what's missing. We don't overwrite what already works: we complete and fix what doesn't.

Do I need to hire this before launch or after?

Ideally before, to launch with everything configured from day one. But it also makes sense on existing sites that never had a formal technical review. In both cases the impact is real.

Do you handle creating content for the site?

No. Our focus is the technical setup: structure, performance, schema and everything Google needs to crawl and index the site well. Content creation, page copywriting and copywriting are separate services that aren't part of this service.

A solid technical base,
everything else performs better

Conversemos

Un sitio bien construido es la base de todo