Will you provide all the formats?

Yes. You will receive SVG, PNG with a transparent background, vector PDF, EPS, and source files in Illustrator or Figma, depending on the project. These formats are suitable for web, social media, and print. There are no extra fees for different file formats.

Can you apply the branding to the website later?

Yes, and it is highly recommended. If we handle the branding, the handoff to the Webflow site is seamless: color and typography tokens are already defined, allowing us to integrate them into the site's design system without any friction.

Do you offer brand redesigns, or only new brand identity creation?

Both. If you already have a brand but it feels outdated or no longer represents who you are, we’ll refresh it—keeping what works and updating what doesn’t. If you’re starting from scratch, we’ll build your entire system from the ground up.

Brand Identity & Branding Design

Q: What does a brand system include?

Logo and variations, color palette, typography, supporting elements, basic applications (business cards, social media, presentations), and a brand guidelines document detailing how to use everything correctly. This is what you need to ensure every piece of communication remains consistent.

Q: How long does the process take?

Between 3 and 5 weeks, depending on the project's complexity. We begin with a brand discovery session, move on to the proposals, and refine them through up to 2 rounds of revisions before finalizing the complete system.

Q: Do you work with startups that need an identity before launching?

Yes. This is one of the most common starting points: the product is ready, but the brand isn't quite there yet. We define your identity with a focus on what you need to get off the ground: logo, colors, typography, and the essential assets for a successful launch.

Alcance

What visual identity design includes

Services

Logo and variants

Primary version, secondary version, standalone icon and negative versions. So the logo works on any background, size or context without losing its identity.

Color palette

Primary, secondary and neutral colors with usage rules for each context. Which color goes in which situation, and why. No guessing every time you design a piece.

Typographic system

Chosen font family or families, hierarchy, sizes and correct use on web and print. So text communicates as much as the visuals.

Supporting elements

Icons, patterns, textures or illustrations that complete the visual system. The details that make a brand look finished, not pieced together from loose parts.

Basic applications

Business card mockups, email signature, social covers and a presentation slide. To see the brand in real use before going out into the world.

Brand guidelines

A usage document so anyone who touches the brand knows how to do it right. Designers, agencies, the internal team. The brand no longer depends on you being there to look good.

Is your brand up to the level of your product?

Let's talk

Ver todos los servicios

Process

How we build your visual identity

Cooking

Step 01

Brand exploration

We understand the company, the audience, the competitors and the values the identity has to communicate. We define the visual territory before designing.

Step 02

Proposals and refinement

We present 2 different creative directions. You choose one, and we refine it together until it reflects exactly what the brand needs.

Step 03

Complete system and delivery

We complete the brand system, document the usage rules and deliver all the files in the formats you need.

Testimonios

Con quienes ya compartimos el horno

"Nuestro equipo de Marketing no podía cambiar textos ni imágenes en el sitio web hecho por desarrolladores, así que necesitábamos adaptarlo a Webflow. Trabajar con Muzza fue excelente: siempre profesionales y responsables. El resultado fue idéntico a nuestro sitio original, y Polenta estuvo siempre disponible para consultas. La comunicación fue ágil, y los tutoriales en video y audio fueron clave. ¡Recomendable al 101 %!"

Clara Taiana

Sr. Digital Marketing Designer @Strike

"Before hiring Polenta for the Webflow development, we needed to update our original design to improve the site's performance and reflect recent changes in the company. Working with them was a very positive experience: communication was very smooth and delivery deadlines were met impeccably."

Florencia Velazquez

Head of Content @Psi Mammoliti

"For our branding agency, working with Polenta on Webflow was a perfect fit. They helped us overcome several development challenges with excellent quality, clear communication and well-managed timelines. Their proactivity and experience gave us a lot of peace of mind throughout the process. Highly recommended!"

Josué Gimenez Corte

Co-Founder @DOHA

"Polenta ensured consistent, high-quality Webflow implementations, reducing QA time and streamlining the workflow. With agile communication and impeccable deliveries, working with them is highly recommended."

Joaquin Berardi

COO @Programon

"I built my online psychology platform with Polenta and the experience was excellent. He answered all my questions, proposed solutions and delivered exactly what I imagined. I highly recommend his expertise for creating modern, intuitive and user-centered platforms."

Josefina Calvi

Psychologist | Founder of The Safe Spot

frequently asked questions

What does a brand system include?

Logo and variants, color palette, typography, supporting elements, basic applications (business card, social media, presentation) and a brand guidelines document that details how to use everything correctly. It's what you need for any piece of communication to be consistent.

How long does the process take?

Between 3 and 5 weeks depending on the project's complexity. We start with a brand exploration session, continue with the proposals and refine over up to 2 rounds of revisions before closing the complete system.

Do you deliver all the formats?

Yes. SVG, PNG with transparent background, vector PDF, EPS and source files in Illustrator or Figma depending on the project. Formats for web, social media and print. No charge for the format.

Can you apply the identity to the website afterward?

Yes, and it's the most advisable route. If we create the identity, the handoff to the Webflow site is direct: the color and typography tokens are already defined and we bring them into the site's design system without friction.

Do you do brand redesigns or only new identities?

Both. If you already have a brand but it's gotten dated or no longer represents who you are, we refresh it, keeping what has value and updating what doesn't work. If you're starting from scratch, we build the complete system.

Do you work with startups that need an identity before launch?

Yes. It's one of the most common moments we get started: the product is ready but the brand doesn't match. We define the identity focused on what you need to launch: logo, colors, typography and the minimal applications to launch well.

Does your product deserve a design that matches it?

Conversemos

The visual identity your company deserves